MKT 578 Week 6 Is Crisis Management Disgusting Updated

MKT 578 Week 6 Final PR Campaign (AIG) Updated

•      Executive Summary
•      Campaign Basis
•      Budget
•      SMART Objectives
•      Control Methods
•      Success of PR Campaign
•      Conclusion

MKT 578 Week 5 Media Campaing Part 2 (AIG) Updated

Research Plan
Methods of Communication
Media Choice Justification
Internet
Television/Newspapers
Crisis Management Plan
Conclusion

MKT 578 Week 4 Media Selection (AIG) Updated

AIG Media Selection
Media Types
Effective Communication
AIG Customers
AIG Sales Representatives
US Government Regulatory Agencies

MKT 578 Week 4 Integrated Marketing Communications Updated

MKT 578 Week 3 Tesco bank Campaign Design Updated

MKT 578 Week 3 Tesco bank Campaign Design
Tesco Bank Campaign Design
Public Relations Problem Statement
SMART Objectives
Target Groups
Target Groups’ Needs
Ethical Concern
Most Impactful Target Group
Conclusion

MKT 578 Week 2 Importance of Feedback Updated

MKT 578 Course With Final Guide Updated

MKT 578 Week 1 Key Target Groups (Pfizer)

MKT 578 Week 2 Importance of Feedback

MKT 578 Week 2 Project PR Issue (Wounded Warrior)

MKT 578 Week 3 Tesco bank Campaign Design

MKT 578 Week 4 Integrated Marketing Communications

MKT 578 Week 4 Media Selection (AIG)

MKT 578 Week 5 Media Campaing Part 2 (AIG)

MKT 578 Week 6 Is Crisis Management Disgusting

MKT 578 Week 6 Final PR Campaign (AIG)

MKT 578 Final Exam Guide (New)