MKT 575 Week 6 Marketing Plan Presentation Updated

MKT 575 Week 6 Marketing Plan Presentation -

Instructions:

Create a 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week):

• Include an executive summary.

• Explain the market growth potential and competitive analysis.

• Identify segmentation, target market, and positioning.

• Explain pricing strategies over the PLC.

• Explain distribution strategies over the PLC.

• Explain promotion strategies over the PLC.

• Review the marketing program for any potential ethical issues.

• Develop your intended marketing objectives for Y1, Y2, and Y3 (marketing objectives could be to achieve a level of revenue, a % of market share, a % of brand awareness with your chosen target market, etc.).

• Create an implementation milestones – this can be a chart showing your rollout plan for the new product.

• Review your evaluation and control metrics and methodology to measure performance.

• Develop your contingency plan.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 575 Week 5 Marketing Communications Presentation(StarBucks) Updated

MKT 575 Week 5 Marketing Communications Presentation -

Instructions:

Prepare a 10- to 15-slide Microsoft® PowerPoint® marketing communications presentation with detailed speaker notes using your own organization or company, or one of your choosing.

For each section of your marketing communications plan. Include information on your introductory strategies as well as how those strategies will change over the course of the Product Life Cycle (PLC). Include in your presentation the following:

• Develop an Introduction.

• Choose distribution and channel strategies to maximize your reach to your chosen target market.

• Propose a pricing strategy for your product/service.

• Create and justify the marketing communications strategies you will use to build and maintain your brand and build customer loyalty (advertising, direct marketing, personal selling, public relations, event/experience marketing, etc.).

• Synthesize your presentation.

• Include all references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment

MKT 575 Week 4 Product Offering and Branding Plan Updated

MKT 575 Week 4 Product Offering and Branding Plan -

Instructions:

Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer.

• Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

• Identify any other complementary products in the product line.

• Propose a branding strategy for your new product/service, including brand imagery and elements (name, term, symbol, design, etc.) to maximize consumer response and resonate with your chosen target market.

• Recommend strategies for managing your product/service throughout the product life cycle (PLC).

• Create a new positioning statement for your product.

• Provide justification for your new positioning strategy.

 Format your assignment consistent with APA guidelines.

 Cite at least four references, at least one of which must come from the University Library.

Click the Assignment Files tab to submit your assignment.

MKT 575 Week 3 Target Market Analysis(StarBucks) Updated

MKT 575 Week 3 Target Market Analysis -

Instructions:

Prepare an analysis of your target market, and how you will position and differentiate your product offering for that target market, using your own organization or company, or one of your choosing. Synthesize your findings in a 1,400-word analysis.

Include in your analysis:

• Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you will use to select your target market.

• Create a detailed portrait of your ideal consumer.

• Determine the key buying behaviors and decision motivators for your consumers. Include an analysis of cultural, social, personal and psychological factors.

• Decide how you will differentiate your product or service, personnel, marketing channels and brand image from the competition.

• Generate a positioning statement for your company with careful consideration of your brand and strategy.

Cite at least three references, at least one of which must come from the University Library.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 575 Week 2 Industry and Competitive Analysis Updated

MKT 575 Week 2 Industry and Competitive Analysis -

Instructions:

Your learning team has been hired to consult with a U.S.-based major consumer company as they launch a new product in their industry. Your aim throughout this course-long project will be to develop a marketing plan for your client to gain and maintain a competitive advantage in their industry, and create value for their target market. Create a new product or service to be offered by a company (either an existing firm or a start-up company) in one of the following industries:

• Sporting goods

• Snack foods

• Environmentally-friendly products

Develop a 2,100-word analysis which completes an industry and competitive analysis for your client. Include the following components:

• Describe in detail your product/service offering.

• Determine market needs (justification for your choice of product).

• Review market history and estimate future growth potential.

• Analyze your company’s strengths and weaknesses as they pertain to this product launch, as well as any external opportunities, threats and trends.

• Create a summary SWOT chart including these elements, and identify the three most critical success factors for your project.

• Analyze potential competition for your product – provide an overview of the competitive landscape, and assess your competition’s strengths and weaknesses.

• Create a 10-question survey that you will use for your primary market research. The questions should collect primary data about the buyers (i.e. your target market) to help you develop your branding and marketing communications plan. Include at least four references, at least one of which must come from the University Library.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 575 Week 1 Business Environmental Analysis (StarBucks) Updated

MKT 575 Week 1 Business Environmental Analysis -

Instructions:

Conduct a thorough business environmental analysis, using your own organization or company, or one of your choosing,

Analyze your findings in a 1,050-word report.

Include in your analysis:

• Review and discuss any social, competitive, technological, economic, political and legal/regulatory influences and how they might affect your company’s marketing plans in the future, as well as any ethical issues which might occur in the industry

• Synthesize any recent changes in the market, including shifts in market share, players in the market, competition and leadership.

Include at least three references, at least one of which must come from the University Library.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 575 Final Exam Guide New

1.      In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company’s objectives.

·         commercialization

·         development

·         screening

·         idea generation

2.      When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of__________.

·         mass selling

·         indirect-response promotion

·         direct-response promotion

·         integration

3.      A firm with a marketing orientation is MOST likely to__________.

·         view advertising as an unnecessary expense

·         recognize that effective advertising is the key to sales

·         not use any advertising

·         advertise how a product meets customers’ needs

4.      Which of the following observations concerning sales analysis is NOT correct?

·         There is no one best way to break down sales data.

·         It is a detailed breakdown of a company’s sales records.

·         Data can easily be obtained from basic billing and accounts receivable procedures.

·         Product category is the best way to analyze sales data.

·         It is easy to do, and usually it’s inexpensive.

5.      Managers should make operational decisions___________.

·         on a month-to-month basis and never daily or weekly

·         within the guidelines set down during strategy planning

·         with great care as these decisions are the same as strategic decisions

·         for the long-run to help formulate strategic plans

6.      When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________.

·         discrepancies of assortment

·         discrepancies of quantity

·         discrepancies of need

·         discrepancies of time

7.      A(n) _______ is a marketing mix that customers see as better than a competitor’s mix and cannot be quickly or easily copied.

·         competitor analysis plan

·         sustainable competitive advantage

·         resource combination

·         competitor matrix

8.      Studies have shown that customers who weren’t satisfied with response to their complaints__________.

·         on average told ten people about their experience

·         spoke about their experience only when prodded by researchers

·         on average told one person about their experience

·         usually never spoke about it

9.      Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

·         Geographic location

·         Behavioral needs and attitudes of consumers

·         Urgency to get need satisfied

·         Demographic characteristics of potential customers

10.  The Bijou Classic Movie House changes ticket prices as demand for a movie increases or decreases. Prices can change every hour as ticket sales go up or down for particular shows. Bijou Classic Movie House appears to be using___________.

·         cumulative discounting

·         seasonal discounts

·         status quo objectives

·         dynamic pricing

11.  All of the following are supply chain risks except:

·         supplier viability

·         stock market volatility

·         availability of raw materials

·         fluctuating transportation costs

12.  Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it’s time for the next oil change. This is an example of a ______ system.

·         customer relationship management

·         qualifying dimensions

·         geographic targeting

·         clustering

 

13.  New products that are minor variations on existing products, and which require no change to consumer behavior, are called __________.

·         second movers

·         continuous innovations

·         new products

·         discontinuous innovation

14.  Whitewater Corp. is looking for a new vendor for basic plastics because the present vendor has been inconsistent about meeting delivery schedules. Which of the following buying processes is the firm’s purchasing agent MOST LIKELY to use?

·         Selective buying

·         Modified rebuy buying

·         Straight rebuy buying

·         Intensive buying

15.  When planning a marketing strategy, managers have control over__________.

·         their response to forces in the external market environment

·         the political and legal environment

·         consumers

·         the economic environmen

16.  At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?

·         Improvement of earnings

·         Convenience

·         Dependability in use

·         Economy of purchase

17.  In general, marketers that seek greater control over their marketing mixes in the international environment will__________.

·         invest more financial resources and take greater risks

·         set up traditional global channels

·         hire more marketing managers

·         use intensive distribution

18.  A marketing manager wants to know why her sales are down. She talks with several sales reps and finds that a competitor has introduced a successful new product. This “research” seems to be part of___________.

·         the situation analysis

·         the data interpretation stage

·         the problem solution stage

·         obtaining problem-specific data

19.  Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers might be willing to handle the new product, except that retailers are already complaining about overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising and send free samples to 3,000,000 households to convince consumers of the new product’s superiority — and to get them to ask for it at their retail store. Clairol is using__________.

·         a “pushing” policy

·         direct marketing

·         a “pulling” policy

·         dual distribution

20.  Brand recognition, brand preference, and brand insistence are various levels of __________. 

·         brand marks

·         branding

·         brand familiarity

·         brand equity

21.  Firms develop _____ to promote fair and honest dealings with all stakeholders inside and outside of the organization.

·         intermediaries

·         codes of ethics

·         marketing departments

·         a marketing orientation

·         marketing plans

22.  The process of market segmentation involves__________.

·         identifying broad product markets and segmenting then into narrower target markets

·         identifying small target markets and expanding them into broad product markets

·         selecting a marketing mix to reach everyone

·         identifying target groups with the fewest potential customers

23.  The main difference between a “marketing strategy” and a “marketing plan” is that___________. 

·         a marketing plan does not include a target market

·         a marketing strategy provides more detail

·         time-related details are included in a marketing plan

·         a marketing plan includes several marketing strategies

24.  Which of the following is the most comprehensive goal of marketing contingency planning?

·         understanding the changing internal and external environments

·         preparing for any possible natural disasters

·         remaining relevant in the eyes of customers and stakeholders

·         meeting competitive challenges

25.  Which of the following advertising approaches delivers ads to consumers based on the interactions they exhibit in media such as Facebook, Pinterest, and Twitter?

·         Behavioral targeting

·         Click fraud

·         Digital targeting

·         Social targeting

26.  A marketer will likely need to reposition a product if__________.

·         marketers see the product as very similar to other products in the market

·         marketers see the product as distinct from other products in the market

·         customers see the product as distinct from other products in the market

·         customers see the product as very similar to other products in the market

27.  Viion Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods — all under the Vision brand name. These products are__________.

·         sold with a family brand

·         dealer brands

·         the firm’s product line

·         generic products

28.  Which of the following is a key trend affecting marketing strategy planning?

·         Less international market development

·         Growth of marketing information systems

·         Slower new-product development

·         Senior and ethnic submarkets are getting smaller.

29.  A marketing auditor for a firm will most likely__________.

·         develop marketing plans for the firm based on the current plans being implemented

·         interview employees of the firm to determine the level of job satisfaction

·         set company-wide objectives and targets in line with the marketing plan

·         evaluate the marketing plans being implemented by the firm to see if they are still the best plans the firm can offer

30.  Which of the following would be relevant in the marketing company era?

·         bringing all marketing activities together under the control of one department

·         planning for five or more years ahead

·         focusing on production

·         reselling goods to consumers and intermediaries

MKT 575 All Assignments With Final Guide Updated