Category Archives: MKT 562

Resource: Global Marketing, Ch. 1
Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Complete the attached worksheet in 500-1,000 words in which you discuss the key elements of Apple’s innovation strategy until 2014 answering the questions below. Include data in your worksheet to support your analysis.
 Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
 Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
Cite at least three outside references in addition to your textbook.
Click the Assignment Files tab to submit your assignment.
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MKT 562 Week 1 Fundamentals of Global Markets Worksheet

MKT 562 Week 2 The Global Market Environment Worksheet Updated

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MKT 562 Week 2 The Global Market Environment Worksheet Updated

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MKT 562 Week 2 The Global Market Environment Worksheet Updated

Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union.

Complete the worksheet in 500-1000 words by answering the questions below. Include data in your worksheet to support your analysis.
   Describe an example of political risk that a marketer might face when selling their product or service.
   Identify and describe a recent legal issue and how it impacted the business environment.
   Would you recommend pursuing a business venture? Why or why not?
Cite at least three outside references in APA format in addition to your textbook.
Click the Assignment Files tab to submit your assignment.

MKT 562 Week 4 Establishing a Strategic Partnership Updated

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MKT 562 Week 4 Establishing a Strategic Partnership Updated

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MKT 562 Week 4 Establishing a Strategic Partnership Updated

Resource: Global Marketing, Ch. 9
Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300.
Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail:
   What is the explanation for the two different market expansion strategies?
   Should Starbucks enter the Italian coffeehouse market? Why or why not?
   In the long run, which company is more likely to win the global “coffee war”: Starbucks or McDonalds? Do you see another potential competitor? Who and why?
Utilize outside source material to support your ideas, and include analytical data specific to this study.
Cite at least three outside references in addition to your textbook.
Format your paper consistent with APA guidelines.
Click on the Assignment Files Tab to submit your assignment.

MKT 562 Week 4 Team Country Selection Updated

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MKT 562 Week 4 Team Country Selection Updated

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MKT 562 Week 4 Team Country Selection Updated

Meet with your Learning Team to prepare for your Week 5 and 6 assignments. Consider your Learning Team as a “consulting group” that has been requested to provide analysis on a particular company’s global strategy entering a particular country or region.

Choose one of the companies below that was discussed in the individual case studies. This is the business for which your Learning Team will consult (Your instructor will need to approve your team’s selection).

§ Apple

§ Samsung

§ Whirlpool

§ Starbucks

§ McDonalds

Write a 175-word paper and identify your selected country or region along with your rationale for the selection.

Click the Assignment Files tab to submit your assignment.

MKT 562 Week 5 Competitive Environment and Entry Strategy Updated

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MKT 562 Week 5 Competitive Environment and Entry Strategy Updated

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MKT 562 Week 5 Competitive Environment and Entry Strategy Updated

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Remember to include a cover slide and a reference slide. All speaker notes should contain citations where needed.
Address the following areas in your presentation:
   Briefly describe the factors that have played a role in your company of choice being an industry market. Speak in terms of localization, centralization/decentralization, financial operations, financial management, and customer target market.
   Describe the two-stage process typically followed during global market segmentation.
   Discuss the various types of criteria that might be employed to determine global market segments.
   Explain the cultural and political issues that your company must address before entering your new market. Evaluate the pros and cons of standardization.
   Using knowledge gained from your textbook readings and other resources, describe how your company can leverage competitive advantages within your country or region of choice.
   Examine the role of key marketing components, including competition, price-quality relationships, and stage of the product lifecycle.
Cite at least three outside references in addition to your textbook.
Format presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

MKT 562 Week 6 Global Marketing Plan Updated

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MKT 562 Week 6 Global Marketing Plan Updated

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MKT 562 Week 6 Global Marketing Plan Updated

Step 1
Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company.
   Prepare the executive summary that will be included at the beginning of the presentation. This part of your plan must be no more than 350 words, and describe how each element of the plan ties together to meet the goals of your plan. This is not an abstract, but rather a high-level overview. Place the entire summary in your speaker notes, and use highlights in your slide presentation.
   Evaluate the management of global products that are similar to those offered by your organization.
   Briefly discuss the various methodologies and techniques that can be used to promote your product in the global market – specifically e-commerce and social media.
   Describe the methods that you plan to use to create global presence and visibility in your advertising campaigns.
   Select the best promotional tools to promote your product in the global market. Discuss the associated pros and cons of these tools as well as any ethical concerns.
Step 2
Organize the following assignment elements completed in Weeks 5 and 6 into one presentation, and include the following items in your Global Marketing Plan:
   Cover Slide
   Executive Summary
   Competitive Environment and Global Entry Strategy
   Global Advertising
   Recommendations/Conclusion
   Combined references and source materials
Combine all Microsoft® PowerPoint® presentation slides and speaker notes from Part 1 above and Week 5 into a final 15- to 20-slide Global Marketing Plan.Remember to include a cover slide and reference slides. All speaker notes should contain citations where needed.
Format your presentation consistent with APA guidelines. In addition to your textbook, you should cite at least eight outside references in your Microsoft® PowerPoint® presentation.
Click the Assignment Files tab to submit your assignment.