MKT 443 Week 5 Newsjack Case Analysis Updated

MKT 443 Week 5 Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

§  Summarize the relevant news item.

§  Assess the organization’s connection to the news.

§  Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.

§  Analyze why this content is relevant to the chosen organization’s target persona.

§  Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).

§  Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 Week 4 Social Media Market Plan Pitch Updated

Refer back to the Week 3 Individual Assignment: Who, What, Why, When, and How. 

Locate your response to “What actions you would like the customer to take.” 

Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with detailed speaker notes that will be used to pitch your marketing plan.

Identify at least two social media market influencers based on your research about your target consumer.

Determine 3 or 4 key messages and words that will be included in your Social Media Marketing Plan.

Develop two marketing platforms and determine an appropriate means of delivery for each in order to successfully engage your target audience.

Summarize whom your plan will target, the main points of your plan, and your ultimate goals.  How will you assess whether or not you are meeting your goals?

Include visuals in your presentation.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your presentation.

MKT 443 Week 4 Social Media and SEO Analysis Updated

MKT 443 Week 4 Social Media and SEO Analysis

Refer to the Week 1 Individual Assignment: Social Media Presence Paper.

Discuss the companies chosen by each individual, and select two to use for this assignment.

Identify 1-3 relevant words or terms consumers would be likely to use to search for the organization.

Search for each term on at least one search engine and one social media site.

Write a 350- to 525-word paper that analyzes your findings for each term and answers the following questions:

§  What is the top search result in each case?

§  What competitors appear in the result, and how does their rank compare?

§  How do the search results differ on a traditional search engine versus a social media site?

§  How many search results point to social media sites?

§  What similarities and differences did you notice among your organizations’ results?

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 Week 3 Who, What, Why, When, and How Presentation Updated

MKT 443 Week 3 Who, What, Why, When, and How Presentation

Create a 15- to 20-slide presentation with detailed speaker notes using Microsoft^®PowerPoint^®, Prezi^®, or OfficeMix365.  This presentation should specify the Who, What, Why, When, and How for your chosen company’s social media marketing and PR strategy plan.

Complete the following in your presentation using the company you chose in Week 1 for your Social Media Marketing Plan.

Determine who your consumers will be based upon the company’s products or services.

Describe the personas that will help you better understand and relate to your target consumer.

Research your target consumer demographics and psychographics. Include behaviors, lifestyles, and attitudes that will help you to answer the following questions:

• What problem you can solve for the customer?
• What actions you would like the customer to take?
• Why is this organization the best one to solve the problem for the customer and how can you prove it?
• Which social media platforms do you believe will be most appropriate for your company based on the usage patterns of the target customers?
• Describe the type of content that you believe will best reach your consumer using the areas noted in the table. Why do you believe this type of content will influence your consumer?

Include at least two references.

Include visuals in your presentation to illustrate your main ideas. Format the presentation according to APA guidelines.

Click on the Assignment Files tab to submit your presentation.

MKT 443 Week 3 Social Media Marketing in the News Analysis Updated

MKT 443 Week 3 Social Media Marketing in the News Analysis

Research news media stories and articles on social media.

Identify two news stories or articles that illustrate how consumers behave on social media and how marketers have responded to that behavior.

Cite both articles at the beginning of your paper according to APA formatting guidelines.

Summarize the stories or articles in a 350- to 525-word paper, and include the following:

• Identify the target audience.
• Analyze the behavior event or opportunity that triggered the plan.
• Assess whether the marketer’s solution met the needs of the target audience.
• Identify the desired outcome.
• Determine what social media strategies and tactics were used, and assess whether or not these strategies and tactics were successful.

Compare the two stories.  What are the commonalities?  How do they differ?

Format your sources according to APA guidelines.

Click on the Assignment Files tab to submit your review

MKT 443 Week 2 Top Five Social Media Platforms Worksheet Updated

MKT 443 Week 2 Top Five Social Media Platforms Worksheet
Complete the Top Five Social Media Platforms Worksheet.
1. Select your top five social media platforms and complete the table in a total of 350 to 525 words.

1. Analyze in 350 words the usefulness of these platforms as if you were planning a social media program for the organization of your choice.

MKT 443 Week 1 Social Media Presence Paper Updated

Review the final Social Media Marketing Plan assignment that is due in Week 5. Your individual assignments each week will incorporate into this plan.
Write a 1,050- to 1,400-word paper that describes the social media presence of an organization of your choice. (Note: It is suggested that you choose one organization or a competitor of an organization, which will be used as the focus for remaining assignments in this course.)
Include the following:
 Identify several social media sites where the organization has a presence, including specific URLs.
 State the number of followers or other relevant data related to each social media platform for which the data is available.
 Analyze the probable marketing goals of the organization based upon their social media presence.
 Evaluate the effectiveness of this program.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.