Category Archives: MKT 432

MKT 432 Module 2 Assignment 2 Survey Methods Updated

MKT 432 Module 2 Assignment 2 Survey Methods Updated

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MKT 432 Module 2 Assignment 2 Survey Methods Updated

Ocean Beverage Company would like to assess whether its current Latin-American consumer base would be interested in the company’s new health and energy beverage. You have been asked to take the lead on surveying the company’s current clientele. To complete this assignment you must:

·         Research survey methods using your textbook, the University online library resources, and the Internet.

·         Based on your research, select three survey methods and evaluate their suitability to the proposed Oceans Beverage project.

·         Create a chart to present the positive and negative attributes of the three selected survey methods.

·         Select four types of non-sampling errors that occur in survey research, describe each type and discuss examples of each.

·         Develop the chart in a 2–4-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention:

MKT 432 Module 3 Assignment 2 LASA 1 Market Research Project Ocean Beverage Company Updated

MKT 432 Module 3 Assignment 2 LASA 1 Market Research Project Ocean Beverage Company Updated

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MKT 432 Module 3 Assignment 2 LASA 1 Market Research Project Ocean Beverage Company Updated

MKT 432 Module 3 Assignment 2 LASA 1 Market Research Project Ocean Beverage Company Updated

MKT 432 Module 4 Assignment 2 Probability Sampling Updated

MKT 432 Module 4 Assignment 2 Probability Sampling Updated

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MKT 432 Module 4 Assignment 2 Probability Sampling Updated

Assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that as they evaluate marketing opportunities in different metropolitan areas they will be better able to predict the success of different approaches to their marketing mix.    

Assignment 2: Probability Sampling

Refer to the cereal company scenario described in the discussion assignment. Write a 3-5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:

·         Identify the survey target population

·         Specify the appropriate data collection method

·         Determine the appropriate sample frame (working population)

·         Determine the appropriate selection of sampling method

·         Explain and justify the sample size

·         Explain the plan for selecting the sampling units

Give reasons for all your choices.

Write a 3–5-page paper in Word format. Apply APA standards for writing style to your work.

MKT 432 Module 5 Assignment 1 LASA 2 Marketing Project Updated

MKT 432 Module 5 Assignment 1 LASA 2 Marketing Project Updated

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MKT 432 Module 5 Assignment 1 LASA 2 Marketing Project Updated

MKT 432 Module 5 Assignment 1 LASA 2 Marketing Project Updated