Category Archives: BUS 620 (ASH)

ASH BUS 620 Entire Course Updated

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ASH BUS 620 Entire Course Updated

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BUS 620 Entire Course Updated

 

BUS 620 Week 1 DQ 1 What is Marketing Updated

 

BUS 620 Week 1 DQ 2 Marketing Strategies Updated

 

BUS 620 Week 1 Assignment AmazonFresh (2 Papers) Updated

 

BUS 620 Week 2 DQ 1 Buyer Behavior Updated

 

BUS 620 Week 2 DQ 2 Customer Needs Updated

 

BUS 620 Week 2 Industry Forecasting (2 Papers) Updated

 

BUS 620 Week 3 DQ 1 Braining Nordstrom Updated

 

BUS 620 Week 3 DQ 2 Marketing Segmentation Updated

 

BUS 620 Week 3 The Case of the New Apple, Inc. Updated

 

BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) Updated

 

BUS 620 Week 4 Assignment Pricing (2 Papers) Updated

 

BUS 620 Week 4 DQ 1 The Role of Pricing Updated

 

BUS 620 Week 4 DQ 2 Product Development Process Updated

 

BUS 620 Week 5 DQ 1 Marketing Channels Updated

 

BUS 620 Week 5 DQ 2 Going Global Updated

 

BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) Updated

 

BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam Updated

 

BUS 620 Week 6 DQ 2 Creating a Plan Updated

 

BUS 620 Week 6 Final Paper Marketing Plan (2 Papers) Updated

 

 

 

ASH BUS 620 Week 1 Assignment AmazonFresh (2 Papers) Updated

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ASH BUS 620 Week 1 Assignment AmazonFresh (2 Papers) Updated

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BUS 620 Week 1 Assignment AmazonFresh (2 Papers) Updated

 

AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination.

Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire fornot only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.

 

 

ASH BUS 620 Week 1 DQ 1 What is Marketing

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ASH BUS 620 Week 1 DQ 1 What is Marketing

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BUS 620 Week 1 DQ 1 What is Marketing

 

What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

 

 

ASH BUS 620 Week 1 DQ 2 Marketing Strategies

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ASH BUS 620 Week 1 DQ 2 Marketing Strategies

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BUS 620 Week 1 DQ 2 Marketing Strategies

 

Complete the “Think About It” activity in Section 1.2 of the text:

 

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

 

1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

 

2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?

 

3. Do you see room for improvement? How would this assessment be different for other types of customers?

 

 

 

 

ASH BUS 620 Week 2 Assignment Industry Forecasting (2 Papers)

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ASH BUS 620 Week 2 Assignment Industry Forecasting (2 Papers)

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BUS 620 Week 2 Assignment Industry Forecasting

 

Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths? What are some opportunities for growth that could be capitalized upon over the next five years?

 

Develop a three to four-page paper in the correct APA writing style.

 

Include a minimum of 2-4 resources; 1 resource must be peer reviewed.

 

 

ASH BUS 620 Week 2 DQ 1 Buyer Behavior

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ASH BUS 620 Week 2 DQ 1 Buyer Behavior

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BUS 620 Week 2 DQ 1 Buyer Behavior

 

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?​

 

 

 

 

ASH BUS 620 Week 2 DQ 2 Customer Needs

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ASH BUS 620 Week 2 DQ 2 Customer Needs

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BUS 620 Week 2 DQ 2 Customer Needs

 

Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

 

 

ASH BUS 620 Week 3 DQ 2 Marketing Segmentation

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ASH BUS 620 Week 3 DQ 2 Marketing Segmentation

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BUS 620 Week 3 DQ 2 Marketing Segmentation

 

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students.

 

 

ASH BUS 620 Week 3 DQ 1 Braining Nordstrom

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ASH BUS 620 Week 3 DQ 1 Braining Nordstrom

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BUS 620 Week 3 DQ 1 Braining Nordstrom

 

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

 

How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

 

Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

 

 

ASH BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) Updated

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ASH BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) Updated

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BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) Updated

 

This Tutorial contains 2 Different Papers

 

What You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”.

In a three- to four-page paper (not including the title and reference pages):

•   •Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.

•   •Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.

• Discuss if Apple will succeed without Steve Jobs.

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.