Category Archives: BRM 451

BRM 451 Week 1 Assignment History of Retail Updated

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BRM 451 Week 1 Assignment History of Retail Updated

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BRM 451 Week 1 Assignment History of Retail Updated

Write a 700- to 1050-word paper examining the history of your selected organization.

Outline the major events in the organization’s development as well as the organization’s evolution in the global environment.

Indicate how the organization has reacted to changes in technology, including e-business.

Discuss the similarities and differences between the management of your selected organization and nonretail businesses.

BRM 451 Week 2 Retail Categories Worksheet Updated

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BRM 451 Week 2 Retail Categories Worksheet Updated

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BRM 451 Week 2 Retail Categories Worksheet Updated

Complete the following worksheet by giving two examples of each of the types of retailers listed. Then briefly describe the store image, store environment, target customer, customer experience, and store’s value proposition for each of your examples in the spaces provided.

BRM 451 Week 2 Retailer Selection Paper Updated

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BRM 451 Week 2 Retailer Selection Paper Updated

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BRM 451 Week 2 Retailer Selection Paper Updated

Resources: Internet, University Library

Select a retail organization to serve as the basis of this assignment and subsequent Learning Team Assignments.

Write a 1,750- to 2,100-word paper explaining why this organization is worthy of benchmarking and what indicators make the organization a viable subject for this assignment and succeeding Learning Team Assignments.

Also, prepare a brief overview of the organization and its history. Perform a SWOTT analysis on the organization and a needs assessment based on your SWOTT analysis.

BRM 451 Week 3 Customer Experience Evaluation Updated

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BRM 451 Week 3 Customer Experience Evaluation Updated

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BRM 451 Week 3 Customer Experience Evaluation Updated

Resources: Student website, local retailers, Internet, University Library

Identify a category of retailer listed on the Retail Categories Worksheet from Week Two.

Select two retailers in the same industry that have two different target markets such as Home Depot and Ace Hardware, Kohl’s and Neiman Marcus, Wal-Mart and Macy’s. Visit both retailers.

Write a 750-word paper describing your experience at each store. Describe the customer service at the stores and whether the stores met your expectations. Formulate strategies for how the stores could exceed your expectations as the customer. Comment on the demographics of the other customers. Evaluate the overall shopping experience at each store and explain the importance of customer satisfaction to both stores

Format your paper consistent with APA guidelines.

BRM 451 Week 3 Retailer Customer Paper Updated

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BRM 451 Week 3 Retailer Customer Paper Updated

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BRM 451 Week 3 Retailer Customer Paper Updated

Resources: Internet, University Library

Select the same retail organization you chose for your Retail Selection Paper due in Week Two.

Write a 1,750- to 2,100-word analysis of the retail organization’s customers. Address the following in your paper:

• Identify the retailer’s target customer and customer demographics.

• Describe the customers’ expectations when doing business with the retailer.

• Analyze how the retailer attempts to meet their customers’ expectations.

• Evaluate whether the retailer is meeting those expectations.

• Examine the retailer’s current customer service policies and practices such as the return policies, warranties, and technical support.

• Discuss how these policies are affecting customer service.

• Discuss whether the policies appear to be cost effective and have a return on investment.

• Quantify the value perceived by customers using the Expectations-Results = Value model.

• Describe how the retailer attracts and retains customers.

Describe the overall customer experience the selected retailer and formulate some tactics for creating a better customer experience

Format your paper consistent with APA guidelines.

BRM 451 Week 4 Buyer and Vendor Strategies Updated

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BRM 451 Week 4 Buyer and Vendor Strategies Updated

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BRM 451 Week 4 Buyer and Vendor Strategies Updated

Resources: Internet, University Library

Select the same retail organization you chose for your Retail Selection Paper due in Week Two.

Write a 1,050- to 1,400-word analysis of buyer and vendor relations and your selected retailer. Address the following in your paper:

List the retailer’s primary vendors and describe their relationship. Consider product, logistics, and support services; do not focus solely on merchandise.

Explain the importance of productive vendor relationships to your selected retailer.

Discuss the vendor’s role in the success of the retailer.

Examine the retailer’s buying process from both the buyer’s perspective and the vendor’s perspective. Consider factors such as production capacity, customer service, quality, logistics, exclusivity, reputation, and price.

Discuss how your selected retailer’s buying process differs from its competition.

Describe how much control the retailer has over its vendors and how much control vendors have over the retailer

Format your paper consistent with APA guidelines

BRM 451 Week 5 Competitive Strategies Paper Updated

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BRM 451 Week 5 Competitive Strategies Paper Updated

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BRM 451 Week 5 Competitive Strategies Paper Updated

Resources: Previous Learning Team assignments, University Library

Select the same organization you chose for your Retail Selection Paper due in Week Two.

Write a 4,200- to 5,250-word final paper. Consolidate previous Learning Team Assignments incorporating faculty feedback and recommendations.

Also include 1,400 to 2,100 words on two new sections that address the following:

Begin the first section by categorizing the various retailers in terms of channel types and merchandise that compete with your selected retailer. Identify and critique the strategies your retailer uses to differentiate itself from these competitors. Discuss the pricing and promotion techniques employed by your selected retailer and the importance of these techniques in its overall competitive strategy.

In the next section of your paper, analyze how consumer trends and other trends such as technology, globalization, and e-business might affect your selected retailer. Also, explain how changes in the customer demographics might affect the retailer. Make recommendations for strategies to address the threats and opportunities presented by these trends.

2 Outside Sources (the book is not considered a source)

Format your paper consistent with APA guidelines.

BRM 451 Week 5 Final Exam Updated

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BRM 451 Week 5 Final Exam Updated

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BRM 451 Week 5 Final Exam Updated

What responsibilities does a retailer have to its employees, consumers, and community?

How should a business prioritize its responsibilities?

How might a retailer address conflict between different responsibilities? Provide two examples.

What data are needed to understand industry trends?

Select a potential trend and explain the effect it may have on a selected retailer.

BRM 451 Week 5 Merchandise Presentation Analysis Updated

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BRM 451 Week 5 Merchandise Presentation Analysis Updated

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BRM 451 Week 5 Merchandise Presentation Analysis Updated

Choose one of the following assignment options.

Option 1

Resources: Internet, local retailers, University Library

Select a category of retailer identified on the Retail Categories Worksheet from Week Two.

Identify two retailers in the same industry that have two different target markets such as Home Depot and Ace Hardware, Kohl’s and Neiman Marcus, Wal-Mart and Macy’s. Visit both retailers.

Write a 750-word paper critiquing merchandise presentation techniques at each store. Discuss issues regard lighting, signage, comfort zones, and background music. Examine how the stores are configured. Also, analyze each store’s entrances, exits, adjacencies, displays, and traffic flow.

Format your paper consistent with APA guidelines.

Option 2

Resources: Internet, University Library

Visit the websites of two online retailers.

Write a 750-word paper critiquing merchandise presentation techniques used at the two sites. Discuss issues regarding color and contrast, presentation, attention grabbers, and download time. Examine how the sites are designed. Also, analyze each site’s ease of navigation, sequences, security, technical and customer support, and ease of check out.