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Select an online marketing organization: Vendare Media, Marketwire, or Vocus.

Prepare a 1,400- to 1,750-word paper in which you describe at least two types of new media technologies used by your selected organization and the role that these technologies play in supporting the communications goals of the organization.

Analyze the way in which your selected organization leverages media technology to increase profit.

Format your paper consistent with APA guideline

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Prepare a 1,050- to 1,400-word paper in which you analyze at least two trends in media communications and advertising. As a part of your analysis, examine future career opportunities in the advertising and media communications based on these trends.

 Select one of these career opportunities and develop a career path to achieve this goal.

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Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.

Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:

·         Provide an overview of your selected organization.

·         Describe your selected activity.

·         Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the activity.

·         Describe the target market for your campaign.

·         Describe the communications goals for your media campaign.

·         Recommend at least two media strategies that must be used to achieve the communications goals of the campaign.

·         Analyze the affect of regulations on your proposed media campaign.

·         Describe how end result of the campaign will be evaluated.

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What is the role of media technology in relation to organizational profitability? How might an organization leverage media technology to increase organizational profitability? Provide a specific example

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How has globalization affected media technologies? Provide specific examples. How have media technologies affected globalization? Provide specific examples.

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Begin collaboration on Media Campaign Proposal that will be due in week 4.

Submit a brief outline of your team’s Media Campaign Proposal for week 4 including team member assigned responsibilities and participation deadlines.

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Evaluate the 30-minute news story based on the following:

·         Objectivity

·         Bias

·         Persuasion

·         Sensationalism

·         Journalistic ethics

Analyze the advertising commercials contained in your selected 30-minute segment.

Determine whether or not the commercials are related to the news stories contained in your selected 30-minute segment.

Prepare a 1,050- to 1,400-word paper, based on your findings, in which you analyze the advertising and news environments in media communications. In your analysis, explain the influence of advertising and news on society.

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What is an example of a business communications goal? What are at least two appropriate media strategies to achieve these goals? How might you determine whether or not these strategies are effective?

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Taking into consideration the many parts of a media campaign, why is it so important to conduct a thorough situational analysis? How are the objectives of a media campaign derived? What indicators might guide your decisions to mold a creative strategy

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Select one type of media communications: newspaper, television, radio, or website.

Prepare a 10- to 15-minute oral presentation, based on your selected type of media communications, accompanied by 10 to 15 Microsoft^® PowerPoint^® slides in which you address the following:

·         Describe your selected type of media communications.

·         Describe the functions of your selected type of media communications.

Compare and contrast your selected type of media communications and its functions with at least two other types of media communications.

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