Category Archives: WEB 434

WEB 434 Week 5 DQ 1

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Based on the Honigman (2008) article, “Peek-a-boo, I SEO you,” identify three things you can do when designing a Web site to improve its placement in a search engine. Why are these important?

Identify and describe three critical practices to achieve search engine optimization (SEO).

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WEB 434 Week 4 Individual Affiliates Program

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Individual Affiliates Program Paper Write a 2-3 page paper, describing what an affiliate program is and how it works. More companies are using affiliate programs to drive traffic to their websites. In your paper, discuss the advantages and disadvantages of using an affiliate program and give at least three examples of successful affiliate programs

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WEB 434 Week 4 DQ 1

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Based on the Jih and Lee (2010) article, how does e-CRM relate to website loyalty? Choose three website features that represent customer-perceived e-CRM value and explain.

Based on the Kercher (2010) article, “Customer Relationship Management Selection Guide,” what is the definition of a CRM system? List two features the market leaders in the industry have and describe those features.

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WEB 434 Week 3 Individual Web-Based Supply Chain Paper

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Individual Web-Based Supply Chain Paper Write a 2-3 page paper, explaining web-based supply chains. Be sure to address the following in your paper: • What is the purpose of a web-based supply chain?

• How do web-based supply chains work?

• Who are the primary users?

• Give at least three examples of supply chain websites

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