Category Archives: MKT 498

MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications updated

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MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications updated

Select a product or service from a company with which you are familiar.

Write a 1,050- to 1,200-word paper in which you:

 Analyze the purpose and value of an integrated marketing communications (IMC) plan.

 Briefly introduce the company and its products/services.

 Identify whether the company you investigated has an integrated marketing communications plan

 For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company’s overall marketing strategy.

 For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.

Format your paper consistent with APA guidelines.

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MKT 498 Week 2 Product and Market Identification updated

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MKT 498 Week 2 Product and Market Identification updated

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

 Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.

 Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

 Identify the product or service

 Determine potential target markets

 Analyze the competitive advantage for the product/service related to current consumer buying trends.

 Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

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MKT 498 Week 2 Trends in Marketing Communications updated

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MKT 498 Week 2 Trends in Marketing Communications updated

Write a 1,050- to 1,200-word paper in which you:

 Select and assess three trends in marketing communications.

 Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Insert screen shots, photos, etc. as proof.

 Evaluate the significance of the trend to the company that has addressed in its communications.

Format your paper consistent with APA guidelines.

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MKT 498 Week 3 Advertising Tools in IMC Plans updated

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MKT 498 Week 3 Advertising Tools in IMC Plans updated

Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:

 Identify three advertising tools that the company uses.

 Examine each tool and the target market it tries to reach with the tools.

 Evaluate the effectiveness of each tool and its reach to the intended target market.

 Suggest changes to each tool to increase its effectiveness.

 Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.

Format your paper consistent with APA guidelines.

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MKT 498 Week 3 Competitive and Segmentation Analysis Presentation updated

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MKT 498 Week 3 Competitive and Segmentation Analysis Presentation updated

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed:

 Evaluate the key attributes of the selected product or service chosen in the Week 2 Learning Team assignment and discuss which segmentation variable is addressed by the attribute.

 Assess the competition the product or service has based on its attributes.

 Determine the unique competitive advantage of the product or service in relationship to the competition.

 Discuss the current positioning statement that guides the marketing communications of the product or service.

 Create a updated positioning statement for the product or service that better communicates its value to the target market. Provide rationale for the updated positioning statement.

Format your presentation consistent with APA guidelines.

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MKT 498 Week 4 Analysis of Marketing Communication Tools Paper updated

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MKT 498 Week 4 Analysis of Marketing Communication Tools Paper updated

Write a 1,050-word paper in which you include the following:

 Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment.

 Evaluate the strengths and weaknesses of each communication tool currently used.

 Discuss three additional tools that can be used effectively to communicate with the target market.

 Justify your choices based on the target market, the competition, and the updated, enhanced positioning.

Format your paper consistent with APA guidelines.

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MKT 498 Week 5 Digital Communications Presentation updated

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MKT 498 Week 5 Digital Communications Presentation updated

Research the digital communications tools used by the company you chose in Week 1 or Week 3.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

 Provide an overview of the company.

 Discuss its use of digital communications to address target markets and provide an example by embedding a url link into the Microsoft® PowerPoint® slide.

 Evaluate the effectiveness of the chosen tool in reaching its intended target market.

 Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented.

Format your presentation consistent with APA guidelines.

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MKT 498 Week 5 Marketing Communications Plan Executive Summary updated

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MKT 498 Week 5 Marketing Communications Plan Executive Summary updated

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4:

 Product and Target Market Identification Paper

 Competitive and Segmentation Analysis Presentation

 Analysis of Marketing Communication Tools Paper

Step 1
Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.

Step 2

Write a 1-page Evaluation and include:

 How the team will measure and evaluate the updated IMC plan.

 Develop evaluation tools to measure IMC plan effectiveness.

Combine Steps 1 and 2 into one cohesive document. (Note – this is to be no more than 2 pages total)

Format your paper consistent with APA guidelines.

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