Category Archives: MKT 421

UOP MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) updated​

UOP MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) updated​

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This Tutorial contains 2 Papers

Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Assignment Steps

Scenario: You have just graduated from the University with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore updated career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

·         Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.

·         Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?

·         Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources

 

 

UOP MKT 421 Final Exam Guide (New, 2019) updated

UOP MKT 421 Final Exam Guide (New, 2019) updated

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__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.

Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning

A __________ is often referred to as a business firm.

government agency
nonprofit organization
publicly owned organization
for-profit organization

The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products

service gap analysis
strategic focus and plan
updated-product process
psychographic segmentation process

_________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet.

Form of ownership
Retail servicing
Level of service
Merchandise line

 

Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additional fees than a higher list price.

 

A society’s __________ represent socially or personally preferable states of existence or modes of conduct that persist over time.
languages
symbols
values
customs
__________ segmentation is done according to an objective measurable physical or other classification attribute of potential consumers.
Psychographic
Demographic
Behavioral
Geographic
A __________ is any word, device (shape, design, color, or sound), or combination thereof used to differentiate a seller’s services or products

brand name
trade name
trademark
brand personality

Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes them to music stores across the country. What kind of intermediary function does Yes Music perform for Trompa?

Managerial
Facilitating
Transactional
Logistical

The idea of the __________ describes the phases a updated product goes through in the marketplace.
product life cycle
strategic marketing process
updated-product process
marketing life cycle

__________ are small downloadable software programs that work on tablet devices and smartphones.
Algorithms
Apps
Databases
RFIDs

__________ is the combination of benefits such as convenience, quality, and on-time delivery provided to targeted buyers by firms at a particular price.
Customer value
Seller Value
Manufacturer value
Business value

The __________ sells a marketing plan to readers by being clear and direct.
mission statement
executive summary
company description
strategic focus and plan

__________ relate to the effort spent in making sales.

Marketing input data
Marketing outcome data
Observational data
Primary data

What is the difference between a marketing plan and a business plan?
A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization.
A marketing plan contains a description of an organization, whereas a business plan does not contain any description.
A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not.
A marketing plan addresses the financial projections of an organization, whereas a business plan does not

Darby’s Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for quality meat products among the health-conscious that could work in Darby’s favor. However, Darby’s must compete with fast-food chains that offer burgers at low prices. Which of the following statements describes Darby’s weakness according to SWOT analysis?

There is a growing demand for quality meat products among the health-conscious.
Darby’s must compete with fast-food chains that offer cheap burgers.
Darby’s quality is not well-marketed or advertised to its potential consumers.
Darby’s uses good quality meats in its burgers.
__________ is the act of using quotas or tariffs to shield one or more industries within a country’s economy from foreign competition.

Commercialism
Centralism
Provincialism
Protectionism
The __________ of the environment include the population and culture’s demographic characteristics.
technological forces
competitive forces
social forces
economic forces
The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n) __________.
exchange
advertisement
communication
marketing mix

The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation?
Marginal analysis
Break-even analysis
Business portfolio analysis
SWOT analysis
A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products.
multi-marketing strategy
pull strategy
push strategy
skimming strategy

What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers.
Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers.
__________ is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole.
Marketing
Advertising
Purchasing
Manufacturing

What is the difference between primary and secondary data?
Primary data are updatedly collected facts and figures for a project, whereas secondary data are facts and figures recorded prior to a current project.
Primary data relate to the results of marketing efforts, whereas secondary data relate to the effort spent in making sales.
Primary data relate to the effort spent in making sales, whereas secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current project, whereas secondary data are updatedly collected facts and figures for a project.
What must an organization use to determine its position respective to the competition during the updated-product strategy development stage?
Strategic focus and strategic plan
Promotion and price strategy
Geographic and demographic segmentation
SWOT analysis and environmental scanning

Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand’s computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following?
Niche marketing
Digital marketing
Relationship marketing
Guerilla marketing
At the __________ level the top management of a company directs the overall strategy for the whole company.

strategic business unit
functional
human resources
corporate

Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or a more agricultural economy.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution, and transportation systems.
A company must recognize a country’s currency exchange rates and price its products accordingly.

Which of the following is a step in the planning stage of the strategic marketing process?

The implementation phase
The results program
The evaluation phase
The marketing program
__________ segmentation is done according to where potential consumers live or work
Behavioral
Demographic
Psychographic
Geographic

 

UOP MKT 421 Mapping the Product Life Cycle (PLC) Presentation updated

UOP MKT 421 Mapping the Product Life Cycle (PLC) Presentation updated

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Purpose of Assignment

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 :

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint®presentation with speaker’s notes covering the following criteria:

  • Develop a slide setting the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
  • Describewhat company/organization and product/service you are using.
  • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
  • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Format your presentation consistent with APA guidelines.

 

UOP MKT 421 Signature Assignment The Entrepreneurial Marketing Manager updated

UOP MKT 421 Signature Assignment The Entrepreneurial Marketing Manager updated

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Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

·         Describe your organization’s mission, vision, and values.

·         Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

·         Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.

·         Select two of the following departments and explain marketing’s role in coordinating their distinct functions:

·         Distribution

·         Customer Service

·         Advertising and Public Relations

·         Research and Design

·         Sales

·         Operations or Manufacturing

·         Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

·         Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.

·         Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

Faculty MaterialsMaterials

·         The Entrepreneurial Marketing Manager Grading Guide

·         Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets

·         Marketing, Ch. 16: Retailing and Wholesaling

 

UOP MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) updated

UOP MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) updated

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This Tutorial contains 2 Presentation

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in updated memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

·         Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.

·         Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.

·         Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.

·         Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each?

·         Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.

·         Explain how differentiation will help position the organization.

 

 

UOP MKT 421 Week 1 Apply Why We Buy a Product updated

UOP MKT 421 Week 1 Apply Why We Buy a Product updated

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Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?”  You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
How do marketers strategically plan to market these products to me?
Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
How does this product get from the manufacturer to the place I can buy it?
What promotional activities compel me to buy this product?
What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing?
What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?
Click the Assignment Files tab to submit your assignment.

 

UOP MKT 421 Week 1 Assignment Elevator Pitch updated

UOP MKT 421 Week 1 Assignment Elevator Pitch updated

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Create a 700-word elevator pitch that includes the following:

§  Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

§  Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper updated

UOP MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper  updated

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This Tutorial contains 2 Papers

Watch the video case study “Geek Squad: A New Business for a New Environment.”
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. 
Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
• Explain what the specific key environmental forces are that created an opportunity for your company.
• Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
• Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
• Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
• Analyze what lessons you might learn from the Geek Squad case study.
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

UOP MKT 421 Week 3 Assignment Positioning Presentation updated

UOP MKT 421 Week 3 Assignment Positioning Presentation  updated

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This Tutorial contains 2 Presentations

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map. 
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. 
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
• Develop a Summary slide.
• Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

UOP MKT 421 Week 4 Apply Marketing Lemonade (Part 1) updated

UOP MKT 421 Week 4 Apply Marketing Lemonade (Part 1)  updated

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Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

Target market
Product’s definition to the target market
Viable pricing strategy
Brand’s position in the competitive environment
Complete the Marketing Lemonade Worksheet.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.