Category Archives: COM 339

COM 339 Week 4 Individual Assignment Internet Code of Ethics

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How do ethics influence Internet advertising? How do ethics influence advertising in general? What ethical issues does advertising on the Internet raise? Your task is to develop a code of ethics for Internet advertisers. Include the five ethical principles from Ch. 17 in The Dynamics of Mass Communication.
Create a code with 8 to 10 ethical standards for Internet advertisers.

Write a 1,400- to 1,750-word paper discussing your findings.

Provide two examples of Internet advertisements, based on your code of ethics, that would meet these criteria and two examples that would violate your criteria.

Identify which of the principles are used in your examples.

Provide specific examples of how the advertisements converge with or diverge from your ethical code.

Refer to codes of ethics from other forms of media to create your advertisement code and to defend your opinions.

Include an introduction and a conclusion to your paper and code of ethics.

Format your paper consistent with APA guidelines.

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COM 339 Week 4 DQ 2

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A lot of information is on the Internet. For which type of information might you consult the Internet first? For which type of information might you consult the Internet last? Why is there a disconnect between the information you trust on the Internet and the information you do not? What role do ethics play in your decision to consult or not consult a website? Is this more about privacy than ethics?

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COM 339 Week 3 Learning Team Electronic Media Presentation

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Choose two of the following types of electronic media:

• Radio

• Sound recording

• Motion pictures

• Broadcast television

Research the history of the media types your team selected. Include the following information in your presentation:

• Notable founders and parent organizations of your electronic media types

• Notable historical dates

o Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate

o Date the media types launched their websites, became active on the Internet, or became active in social media integration

• Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why.

• How do these challenges affect advertising in these organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?

• What are two similarities and two differences between the two media types?

Present your Electronic Media Presentation.

• For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.

 

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COM 339 Week 3 DQ 1

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Choose two vastly different products aimed at different demographics. What electronic media would you use to advertise to the diverse groups associated with these products? Why? What special considerations would you need to weigh before settling on an electronic advertising strategy for these products?

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COM 339 Week 2 Learning Team Print Media Presentation

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Choose two of the following types of current print media:

• Newspaper

• Magazine

• Book publisher

Research the history of the media types your team selected. Include the following information in your presentation:

• Notable founders and parent organizations of the media types

• Notable historical dates

o Dates of mergers with other updatedspapers, magazines, or publishers to form a large media conglomerate

o Date the media types launched their websites, became active on the Internet, or became active in social media integration

• Identify past, present, and future challenges confronting these types of media. Which type is best suited to adapt to the future?

• How do these challenges affect advertising in the organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What innovative advertising strategies have these companies engaged in?

• What are two similarities and two differences between the types you selected?

Present your Print Media Presentation.

• For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.

• For Online and Directed Study students, these are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.

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