Category Archives: BUSN 319

Devry BUSN 319 Week 7 Marketing Plan Vietnamese Seafood Restaurant updated

Devry BUSN 319 Week 7 Marketing Plan Vietnamese Seafood Restaurant updated

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BUSN 319 Week 7 Marketing Plan Vietnamese Seafood Restaurant updated

DEVRY BUSN 319 Week 4 Quiz updated

DEVRY BUSN 319 Week 4 Quiz updated

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BUSN 319 Week 4 Quiz updated

1. (TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions.

2. (TCO 1) A conscious choice made from among two or more alternatives is called a

3. (TCO 1) Research objectives are the

4. (TCO 1) Obtaining data on the number of households that buy a particular product is an example of which type of marketing research?

5. (TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50% of the population was aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n)

6. (TCOs 3 and 4) A picture or verbal description of a product or service a firm might offer for sale is known as a(n)

7. (TCO 1) The two main types of data are

8. (TCO 3) The process of segmenting a market and selecting specific segments as targets is the link between _____ and the organization’s marketing program

9. (TCOs 3 and 4) MyTwinn makes dolls that look like young girls. For $119, it will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of

10. (TCO 6) The first step in segmenting and targeting markets is to

11. (TCO 6) A marketing manager must be able to put a market segmentation plan into effect. This means being able to recognize the characteristics of potential buyers and _____ without encountering excessive costs.

12. (TCOs 3, 5, and 6) A market-product grid is a framework to relate the market segments of potential buyers to

13. (TCOs 2 and 6) Which of the following is a criterion used for selecting a target segment?

14. (TCOs 3, 5, and 6) The place an offering occupies in consumers’ minds on important attributes relative to competitive products is called

15. (TCOs 3, 5, and 6) Which of the following data are collected from consumers to develop a perceptual map for a particular product?

16. (TCOs 1, 3, 5, and 6) A _____ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value

17. (TCOs 1, 3, 4, 5, and 6) The Federal Trade Commission considers a product updated only

18. (TCOs 1, 2, 3, 4, 5, and 6) When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

19. (TCOs 1, 2, 3, 4, 5, and 6) The first stage in the updated-product process is

20. (TCOs 3, 4 and 6) The market testing stage of the updated-product process often involves test markets or purchase laboratories in which the dependent variable is

21. (TCOs 1, 3, 4, 5, and 6) The marketing objective for a product in the _____ stage of the product life cycle is to create consumer awareness and gain trial

22. (TCOs 1, 3, 5, and 6) When the National Cattlemen’s Beef Association advertises “Beef, It’s What’s for Dinner,” it is trying to stimulate _____ demand.

23. (TCOs 1, 3, 5, and 6) The stage in the product life cycle labeled C in the below figure is called

24. (TCOs 1, 3, 5, and 6) Which of the following is a characteristic of the growth stage of the product life cycle?

25. (TCOs 1, 3, 5, and 6) The stylized blue and white waves in an oval shape that appear on every package of Ocean Spray brand products is an example of a

DEVRY BUSN 319 Week 7 Marketing Plan Cake Shop updated

DEVRY BUSN 319 Week 7 Marketing Plan Cake Shop updated

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BUSN 319 Week 7 Marketing Plan Cake Shop updated

DEVRY BUSN 319 Week 7 Marketing Plan Cupcake Cafe updated

DEVRY BUSN 319 Week 7 Marketing Plan Cupcake Cafe updated

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BUSN 319 Week 7 Marketing Plan Cupcake Cafe updated

DEVRY BUSN 319 Week 7 Marketing Plan Electronic Waste updated

DEVRY BUSN 319 Week 7 Marketing Plan Electronic Waste updated

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BUSN 319 Week 7 Marketing Plan Electronic Waste updated

DEVRY BUSN 319 Week 7 Marketing Plan Internet and IT Services updated

DEVRY BUSN 319 Week 7 Marketing Plan Internet and IT Services updated

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BUSN 319 Week 7 Marketing Plan Internet and IT Services updated

DEVRY BUSN 319 Week 7 Marketing Plan Mexican Food updated

DEVRY BUSN 319 Week 7 Marketing Plan Mexican Food updated

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BUSN 319 Week 7 Marketing Plan Mexican Food updated

DEVRY BUSN 319 Week 7 Marketing Plan Reading Application updated

DEVRY BUSN 319 Week 7 Marketing Plan Reading Application updated

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BUSN 319 Week 7 Marketing Plan Reading Application updated

DEVRY BUSN 319 Week 7 Marketing Plan Release Aid updated

DEVRY BUSN 319 Week 7 Marketing Plan Release Aid updated

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BUSN 319 Week 7 Marketing Plan Release Aid updated

DVERY BUSN 319 Week 7 Marketing Plan Soy Candles updated

DVERY BUSN 319 Week 7 Marketing Plan Soy Candles updated

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BUSN 319 Week 7 Marketing Plan Soy Candles updated