Category Archives: BUS 421

ASH BUS 421 Marketing Plan Section V and Section VI updated

ASH BUS 421 Marketing Plan Section V and Section VI updated

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BUS 421 Marketing Plan Section V and Section VI updated

• Section V: Financials

o Sales Revenue

o Product Sales Revenue

o Channel Sales Revenue

o Profitability

o Return on investment

o Break-Even

• Section VI: Controls

o Implementation

o Keys to Success

o Market Research

o Contingency Planning

• Section VII: References

• Section VIII: Appendices (if needed)

• Section IX: Tables (if needed)

• Section X: Figures (if needed)

ASH BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis updated

ASH BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis updated

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BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis updated

Marketing Plan Outline

• Section II: Situation Analysis

o Background on Organization

o Market Needs

o The Market

 Market Demographics

 Market Trends

 Market Growth

 Macroenvironment

 

ASH BUS 421 Week 2 Assignment Marketing Plan updated

ASH BUS 421 Week 2 Assignment Marketing Plan updated

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BUS 421 Week 2 Assignment Marketing Plan updated

o The Company

  • Mission
  • Product/Service Offering
  • Positioning
  • SWOTT Summary:
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Trends
  • Historical Results

o Competition

  • Direct Competition
  • Indirect Competition

ASH BUS 421 Week 3 Assignment Marketing Plan Section III updated

ASH BUS 421 Week 3 Assignment Marketing Plan Section III updated

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BUS 421 Week 3 Assignment Marketing Plan Section III updated

• Section III: Marketing Strategy

o Value Proposition

o Critical Issues

o Financial Objectives

o Marketing Objectives

o Target Market Strategy

o Messaging

o Branding•

ASH BUS 421 Week 4 Assignment Marketing Plan Section IV updated

ASH BUS 421 Week 4 Assignment Marketing Plan Section IV updated

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BUS 421 Week 4 Assignment Marketing Plan Section IV updated

• Section IV: Marketing Mix

o Product

o Pricing

o Promotion

  • Advertising
  • Promotion
  • Direct Marketing
  • Public Relations
  • Social Media

o Place

o Service

o International Markets

o Implementation Schedule