Category Archives: B6028 updated

ARGOSY B6028 Module 1 Assignment 3 Market Position Analysis updated

ARGOSY B6028 Module 1 Assignment 3 Market Position Analysis updated

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B6028 Module 1 Assignment 3 Market Position Analysis updated

 

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.

 

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

 

Part I: Interview

 

To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

 

Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

 

Part II: Analysis

 

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

 

Make sure to include the following points in your analysis:

 

Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.

Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.

 

Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.

 

Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.

 

Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.

Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

 

Part III: Matrix

 

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

 

List the key customer wants or needs on the left-hand vertical axis.

List the competing products on the top horizontal axis, starting with your product/service on the left.

 

For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.

0 = need not met

1 = need partially met

2 = need fully met

This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.

 

Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc

ARGOSY B6028 Module 5 Assignment 2 LASA 2 Presentation of Strategy Audit Findings updated

ARGOSY B6028 Module 5 Assignment 2 LASA 2 Presentation of Strategy Audit Findings updated

Check this A+ tutorial guideline at

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B6028 Module 5 Assignment 2 LASA 2 Presentation of Strategy Audit Findings updated

 

 

 

In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit.

 

In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA.

 

Part I: Strategy Audit Report

 

Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.

 

A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

 

In your strategy audit:

 

Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:

Analysis of the company value proposition, market position, and competitive advantage

External environmental scan/five forces analysis

Internal environmental scan/organizational assessment

SWOT Analysis

Balanced scorecard/strategy scorecard

Recommend specific tactics for improving your company’s strategic alignment and operating performance.

Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).

Explain how the recommendations will help the company achieve its strategy and vision.

You are to write this report as though you are a consultant to your company, and are addressing the executive officers of this company. You will collect and analyze a large amount of data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions.

 

Your report should consist of the following sections in the given order.

 

Executive summary (1 page): A concise and insightful summary of the significant findings of your analysis and the recommendations you have for your executive team.

Strategic issues and recommendations(5 pages): Identify 5–7 most important strategic issues facing your business unit. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.

The strategic issues list should integrate your SWOT analysis, your Five Forces analysis, and the organizational assessment and external environmental scan completed earlier during the course. These detailed analyses are the foundation for your final set of findings and recommendations presented to the executive team.

 

In developing your recommendations for addressing each strategic issue, consider misalignments that might be apparent in different operating areas:

 

Product portfolio: Are there changes to the target market segment, value proposition, or positioning of the product or service line needed?

Structure: Are the organizational roles and responsibilities, decision-making authority, skill requirements, and work assignments properly configured and aligned to support the strategy?

Organizational culture or behavior: Does the organizational culture inspire behaviors that support the strategy? Are the mission, vision, and values clearly articulated and aligned with the strategy? What updated behaviors are needed?

Value chain activities: Does the organization value chain fully align with the strategy? Are their activities that should be added, eliminated, or modified significantly?

Performance measures: Do the organization’s performance measures focus on the key drivers of strategic success? Is there a strategy scorecard that ties the main elements of the strategy to specific operating capabilities, including goals and key performance indicators (KPIs) that give an indication of incremental or predictive progress toward reaching strategic goals?

Your recommendations should fall into these general categories, but should be specific in terms of scope and expected impact.

 

These sections have been completed earlier in the course, and should appear as appendices:

 

SWOT analysis (2 pages—completed in Module 4): SWOT matrix illustrating strengths, weaknesses, opportunities, and threats.

Balanced strategy scorecard (4 pages—completed in Module 4): Develop a Balanced Scorecard for your business unit that reflects the key drivers for your business strategy.

Organizational assessment (3 pages—completed in Module 3)

External environmental scan and five-forces analysis (3 pages—completed in Module 2)

Market position analysis (3 pages—completed in Module 1)

Use information from your previous assignments to support your conclusions and recommendations and conduct additional research when needed. Make sure you properly reference and cite so that the location of information is clear.

 

Submit your 15-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

 

Part II: Companion Presentation

 

Finalize the companion with a 10-slide Power Point Presentation that summarizes the audit and recommendations in a compelling manner that persuades senior management to explore and possibly implement your recommendations. The elements of the presentation should include the following:

 

Title

Agenda

Summary of audit

Recommendations

Key measurements

Risks and benefits

Call to action

Next steps

 

ARGOSY B6028 Module 4 Assignment 2 Internal Environmental Scan Organizational Assessment Merriwether Williams updated

ARGOSY B6028 Module 4 Assignment 2 Internal Environmental Scan Organizational Assessment Merriwether Williams updated

 

Check this A+ tutorial guideline at

http://www.homeworkrank.com/b6028-argosy/b6028-module-4-assignment-2-internal-environmental-scan-organizational-assessment-merriwether-williams-updated

For more classes visit

http://www.homeworkrank.com/

 

 

 

In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit.

 

In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA.

 

Part I: Strategy Audit Report

 

Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.

 

A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

 

In your strategy audit:

 

Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:

Analysis of the company value proposition, market position, and competitive advantage

External environmental scan/five forces analysis

Internal environmental scan/organizational assessment

SWOT Analysis

Balanced scorecard/strategy scorecard

Recommend specific tactics for improving your company’s strategic alignment and operating performance.

Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).

Explain how the recommendations will help the company achieve its strategy and vision.

You are to write this report as though you are a consultant to your company, and are addressing the executive officers of this company. You will collect and analyze a large amount of data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions.

 

Your report should consist of the following sections in the given order.

 

Executive summary (1 page): A concise and insightful summary of the significant findings of your analysis and the recommendations you have for your executive team.

Strategic issues and recommendations(5 pages): Identify 5–7 most important strategic issues facing your business unit. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.

The strategic issues list should integrate your SWOT analysis, your Five Forces analysis, and the organizational assessment and external environmental scan completed earlier during the course. These detailed analyses are the foundation for your final set of findings and recommendations presented to the executive team.

 

In developing your recommendations for addressing each strategic issue, consider misalignments that might be apparent in different operating areas:

 

Product portfolio: Are there changes to the target market segment, value proposition, or positioning of the product or service line needed?

Structure: Are the organizational roles and responsibilities, decision-making authority, skill requirements, and work assignments properly configured and aligned to support the strategy?

Organizational culture or behavior: Does the organizational culture inspire behaviors that support the strategy? Are the mission, vision, and values clearly articulated and aligned with the strategy? What updated behaviors are needed?

Value chain activities: Does the organization value chain fully align with the strategy? Are their activities that should be added, eliminated, or modified significantly?

Performance measures: Do the organization’s performance measures focus on the key drivers of strategic success? Is there a strategy scorecard that ties the main elements of the strategy to specific operating capabilities, including goals and key performance indicators (KPIs) that give an indication of incremental or predictive progress toward reaching strategic goals?

Your recommendations should fall into these general categories, but should be specific in terms of scope and expected impact.

 

These sections have been completed earlier in the course, and should appear as appendices:

 

SWOT analysis (2 pages—completed in Module 4): SWOT matrix illustrating strengths, weaknesses, opportunities, and threats.

Balanced strategy scorecard (4 pages—completed in Module 4): Develop a Balanced Scorecard for your business unit that reflects the key drivers for your business strategy.

Organizational assessment (3 pages—completed in Module 3)

External environmental scan and five-forces analysis (3 pages—completed in Module 2)

Market position analysis (3 pages—completed in Module 1)

Use information from your previous assignments to support your conclusions and recommendations and conduct additional research when needed. Make sure you properly reference and cite so that the location of information is clear.

 

Submit your 15-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

 

Part II: Companion Presentation

 

Finalize the companion with a 10-slide Power Point Presentation that summarizes the audit and recommendations in a compelling manner that persuades senior management to explore and possibly implement your recommendations. The elements of the presentation should include the following:

 

Title

Agenda

Summary of audit

Recommendations

Key measurements

Risks and benefits

Call to action

Next steps

 

ARGOSY B6028 Module 3 Assignment 2 LASA 1 Preliminary Strategy Audit Merriwether Williams updated

ARGOSY B6028 Module 3 Assignment 2 LASA 1 Preliminary Strategy Audit Merriwether Williams updated

Check this A+ tutorial guideline at

http://www.homeworkrank.com/b6028-argosy/b6028-module-3-assignment-2-lasa-1-preliminary-strategy-audit-merriwether-williams-updated

For more classes visit

http://www.homeworkrank.com/

B6028 Module 3 Assignment 2 LASA 1 Preliminary Strategy Audit Merriwether Williams updated

 

 

 

The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with the opportunity to get feedback before a final submission.

 

In Module 1, you reviewed the instructions for the capstone strategy audit assignment and grading rubric due in Module 5. By now, you have completed the following steps:

 

Identified the organization for your report

Interviewed at least one key mid-level or senior-level manager

Created a market position analysis

Conducted an external environmental scan in preparation of your final report and presentation

In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.

 

Prepare a report that includes the following:

 

In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:

Analysis of the company value proposition, market position, and competitive advantage

External environmental scan/five forces analysis

Identify the most important (5–7) strategic issues facing the organization or business unit.

You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.

Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.

Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.

Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.

You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.

Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.

Write your report as though you are a consultant to your company and are addressing the executive officers of this company.

 

Write a 7–10-page report in Word format. Make sure your writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

 

Use the following format for your report:

 

Cover page

Executive summary/abstract

Table of contents

Introduction to company (each subsection should be an assessment)

Value proposition

Market position

Competitive advantage

External environmental scan/five forces analysis

Current environment

Assessment of external factors applying five forces

Strategic issues (label each issue and provide a header and the reason for why it is an issue)

Summary/key findings and recommendations

References

Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

 

ARGOSY B6028 Module 2 Assignment 2 External Environmental Scan Target updated

ARGOSY B6028 Module 2 Assignment 2 External Environmental Scan Target  updated

 

Check this A+ tutorial guideline at

http://www.homeworkrank.com/b6028-argosy/b6028-module-2-assignment-2-external-environmental-scan-target–updated

For more classes visit

http://www.homeworkrank.com/

The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with the opportunity to get feedback before a final submission.

 

In Module 1, you reviewed the instructions for the capstone strategy audit assignment and grading rubric due in Module 5. By now, you have completed the following steps:

 

Identified the organization for your report

Interviewed at least one key mid-level or senior-level manager

Created a market position analysis

Conducted an external environmental scan in preparation of your final report and presentation

In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.

 

Prepare a report that includes the following:

 

In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:

Analysis of the company value proposition, market position, and competitive advantage

External environmental scan/five forces analysis

Identify the most important (5–7) strategic issues facing the organization or business unit.

You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.

Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.

Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.

Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.

You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.

Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.

Write your report as though you are a consultant to your company and are addressing the executive officers of this company.

 

Write a 7–10-page report in Word format. Make sure your writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

 

Use the following format for your report:

 

Cover page

Executive summary/abstract

Table of contents

Introduction to company (each subsection should be an assessment)

Value proposition

Market position

Competitive advantage

External environmental scan/five forces analysis

Current environment

Assessment of external factors applying five forces

Strategic issues (label each issue and provide a header and the reason for why it is an issue)

Summary/key findings and recommendations

References

Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.